1. A partiality for action.

2. Appropriate organisation structure.

3. Autonomy.

4. Closeness to the customer.

5. Control.

6. Effective financial and other controls.

7. Entrepreneurship.

8. Flatness of organisation.

9. Good Management.

10. Good marketing management.

11. Hands on.

12. High quality maintained.

13. Higher value, added.

14. Innovation.

15. Integrity.

16. Involvement.

17. Leadership.

18. Lean staff.

19. Making products that work.

20. Market orientation.

21. People centred.

22. Productivity through people.

23. Responsiveness.

24. Service.

25. Simple form.

26. Simultaneous loose tight properties.

27. Sound product / market position.

28. Sticking to the knitting.

29. Tightly controlled costs.

30. Zero-basing (keeping in close touch with the fundamentals of the business).