Is a description of the qualities that are unique to a particular product or service and that differentiate in a way that will make customers purchase it rather than its rivals. Every product and service should have at least one unique feature that could be distilled into a 60-second sales spiel, the equivalent of a single written paragraph.

Uniqueness can be achieved in various ways:

1) By offering the lowest price.

2) By offering the highest quality.

3) By being exclusive.

4) By offering the best customer service.

5) By offering the widest choice.

6) By giving the best guarantee.

7) Enhanced customer base

8 ) Reduced cycle time

9) Improved Productivity

10) Improved comfort

11) By offering a large variety

The market must be ready to accept & pay for your idea.

It has been said that most businesses do not have a USP. They have only a “me too”, rudderless, nondescript, unappealing business that feeds solely upon sheer momentum of the market place. There is nothing unique; there is nothing distinct. They promise no great value, benefit or service – just “buy from us” for no justifiable rational reason.