Skeleton & Flesh

The starting point of a business opportunity — an unmet need, a market inefficiency.

Basic skeleton of any business:

  1. Mission
  2. Vision
  3. Organisation structure (look for symptoms of malorganisation)
  4. Technology & competence
  5. Processes & systems thinking
  6. Information sharing system
  7. P&L account, balance sheet & cash flows
  8. Understand the difference between sales & marketing
  9. Level of delegation
  10. Training & Development

Metrics:

  1. Productivity
  2. Profits
  3. Market Standing
  4. Innovations in relation to market standing
  5. Cash flows & liquidity

Flesh (Opportunity finding)

BEP & Pricing decisions

Marketing & Innovation