Marketing:

  1. Company reputation
  2. Market share
  3. Customer satisfaction
  4. Product quality
  5. Service quality
  6. Pricing effectiveness
  7. Distribution effectiveness
  8. Promotion effectiveness
  9. Sales force effectiveness
  10. Innovation effectiveness
  11. Geographical coverage

Finance:

  1. Cost or availability of funds
  2. Cash Flow
  3. Financial stability

Manufacturing:

  1. Facilities
  2. Economies of scale
  3. Capacity
  4. Able, dedicated workforce
  5. Ability to produce on time
  6. Technical manufacturing skill

Organisation:

  1. Visionary, capable leadership
  2. Dedicated employees
  3. Entrepreneurial orientation
  4. Flexible or responsive